Photo credits: drinktec, Messe Munich
There will be several key beverage industry trends premiering at drinktec 2022.
Healthy ingredients are good for well-being and for the environment ― that’s how you could describe the mood among consumers in the food and beverage sector. Partly due to the pandemic, the fact is that consumers are increasingly on the lookout for healthy products and changing their consumption habits in favor of “free-from” and “clean-label” products. The question of personal well-being is becoming more and more of an everyday topic. These changes in consumers’ desires can also be seen by the beverage and liquid food industry, which will meet from Sept. 12 to 16 at drinktec, the world’s leading trade fair in Munich.
Consumers want products with less sugar and manufacturers of beverages and liquid foods deliver. The Top 3 countries for the product launch of reduced-sugar and sugar-free beverages in the last five years were Great Britain (15 percent), closely followed by Germany (13 percent) and France (10 percent). France and Germany were among the five European countries with the most patents aimed at reducing sugar content.
There has been a distinct rise in demand for “NOLO” beverages (no and low alcohol) in the past two years. A study of the British market, for example, recorded a 32.5 percent increase in the consumption of NOLO beverages during the first lockdown in 2020.
Gins and aperitifs with 0% alcohol by volume — in other words products that can’t be called spirits — show that consumers want new approaches in the world of drinks and cocktails. However, it isn’t necessarily easier to produce these drinks. For example, it takes six weeks to combine the desired flavor from the complex mix of herbs, spices and peels in order to produce the distilled, alcohol-free product Seedlip.
It goes without saying that juice-based products also offer potential in this context. According to Statista, global sales in the “Other juice, juice mixes and smoothies” segment will be around €38 billion in 2022. A market volume of €45 billion is expected by 2026, an annual growth rate of 4.41 percent. In terms of quantity, the market volume is predicted to comprise 16 billion liters in 2026. The U.S. market is particularly interesting, with a sales volume of €5 billion expected there in 2022.
The world’s leading trade fair drinktec in Munich provides all manufacturers of beverages and liquid food the right impulse for creating new products. Manufacturers of ingredients and process technology are sources of inspiration with their plant-based beverage innovations, reduced sugar content and sugar substitutes as well as functional plant-based components.
The ingenuity of the industry remains high. Technologies are just beginning when it comes to unlocking the potential of plant-based products. Also, due to changes in supply chains, the testing, development, search for and discovery of alternative product compositions will be intensified in the future. Atomo, a start-up cold brew coffee company from the U.S. has created a molecular coffee ― without using a single coffee bean.
From new developments for extracting vitamins or proteins from the residual materials from traditional beverage production to developing non-alcoholic beverage variants in the spirits family, processes have to be completely rethought without the alcoholic component if they want to bring a product with an appropriate storage life onto the market.
For that reason the trade fair areas for process technology and filling are very popular with visitors who want to get started with new beverage ideas. They can put their concept to the test with the exhibitors at drinktec.
Inspiration for new beverages is pooled together and easy to find in Hall A5: The special show New Beverage Concepts offers an excellent platform for people gathering ideas with an open design concept. Product developers, brand and innovation managers as well as buyers can find out about new sweetener concepts, colorings, flavors, ingredients, treatments and additives from the suppliers here. With a tasting zone, the concepts are not only subjected to a “dry run,” but also to initial taste tests directly on site. With this format, trade fair visitors will receive comprehensive inspiration that will appeal to new groups of buyers.
For more information, please contact Karen Vogelsang at kvogelsang@tssworldwide.com.
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This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.
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