Godrej & Boyce wins the only Grand Prix; other Gold winners include On Purpose (five), Adfactors PR (two), Media Mantra (two), Weber Shandwick (two), Genesis BCW, Kaizzen and Ketchum Sampark
Oct 18, 2022 10:07:00 PM | Article | Campaign India Team
Winners of the 2022 edition of the PR Awards were announced through an event in Mumbai on 18 October.
Godrej Industries won the client of the year, with a total of 13 wins. The metal tally included three Gold, nine Silver and a Bronze.
In the ‘Campaign’ category, Godrej Industries won Gold for its entry titled ‘Taking on the Menace of Illegal Mosquito Repellent Incense Sticks’ for Goodknight Jumbo Fast Card.
The other Gold wins were in the ‘People’ category. Sujit Patil won the ‘PR Professional of the Year (Corp Comm)’ and Godrej Industries won the ‘Team of the Year (Corp Comm)’.
MSL India was the ‘agency of the year’ with a total of 13 wins. The Gold wins were for Whisper’s ‘The Missing Chapter | #KeepGirlsInSchool’ and Amazon India’s ‘#DeliverThanks’. The agency also won seven Silver and four Bronze awards.
Godrej & Boyce bagged the only Grand Prix on the night. This was for the entry titled ‘Making Space for Wellness’ for Godrej Interio.
On Purpose won a total of five Gold awards. All of them were in the ‘People’ category.
Dhun Chhokar won the ‘PR Professional of the Year (Agency)’. Apurva Desai won ‘Young PR Professional of the Year (Agency)’. The agency also bagged the ‘Best Culture of the Year’, ‘Diversity & Inclusion Company of the Year’ and ‘Team of the Year (Agency)’.
Weber Shandwick won two Gold. The wins were for ‘Son Rise: Rallying men & boys to create a unified and bold force against gender-based violence’ for Vibha Bakshi, Vedanta Aluminium’s ‘Hard Hat Challenge’.
Media Mantra won two Gold. One was for Pure EV's (Crisis Management Pure EV) and the other was for Agency Head of The Year, which went to Udit Pathak. The agency also bagged a Silver and two Bronze.
Adfactors won a total of 10 awards. The tally consisted of two Gold and Silver, and six Bronze awards. The Gold wins were for Tata Power’s ‘Act For Mahseer – A 5-decade-old biodiversity initiative’ and ABP Network’s ‘#ABPIdeasofIndia’.
Other Gold winners on the night included:
- Dell Technologies (Corp Comm Head of the Year)
- Genesis BCW (IndiGo: Making a 6E Recovery)
- Kaizzen (Purusharth Gautam – Young PR Professional of the Year – Agency)
- Ketchum Sampark (Ariel share the load 5)
- Discovery India’s ‘Legends of the Ramayana'
The jury for this year's awards consisted of:
- Charu Raizada, vice president – corporate communications, MarketsandMarkets
- Humsa Dhir, SVP and head, PR and corporate communications, Sony Pictures Networks
- Janet Arole, AVP and head – corporate communications, Aditya Birla Fashion and Retail
- Meghna Ramchandani, director – marketing communications, Grant Thornton
- Neha Singhvi, director – reputation management and brand communication, Games24x7
- Ophira Bhatia, senior director, India and lead, Asia Pacific, Middle East and Africa (AMEA), corporate and government affairs, Mondelez International
- Pooja Sabharwal, VP – communications, Dream Sports
- Pooja Trehan, AVP – communications and public policy, Sugarbox Networks
- Pushpendra Dhansoia, head – corporate communications, Somaiya Group
- Shetanshu Dikshit, lead – digital communications, Pernod Ricard India
- Sujit Patil, VP and head – corporate brand and communications, Godrej Industries and Associate Companies
- Sukanya Chakraborty, chief communications officer, VFS Global
Full winners here:
| Entry Category | Entrant Company | Title | Brand | Metal |
| Arts, Entertainment & Media | Prime Video | Modern Love Mumbai | Prime Video India | Bronze |
| Automotive and Transportation | Six Degrees BCW | AtherFire | Ather Energy | Bronze |
| Automotive and Transportation | Media Mantra | Easing logistic with Nimbus Post | NimbusPost | Silver |
| B2B | Value 360 Communications | Digitizing the blue food value-chain from ‘POND to PLATE’ | Aquaconnect | Bronze |
| Best Use of Analytics | Adfactors PR | LEADing towards School EdTech | LEAD | Bronze |
| Best Use of Broadcast/Video | Godrej Industries | Bharat Hoga Kamyaab | Godrej Masterbrand | Silver |
| Best Use of Broadcast/Video | 20:20 MSL (MSL India) | The Missing Chapter | #KeepGirlsInSchool | Whisper | Silver |
| Best use of Content | 20:20 MSL (MSL India) | #TouchOfCare 3.0 – Care Lives On | Vicks | Bronze |
| Best use of Content | 20:20 MSL (MSL India) | The Missing Chapter | #KeepGirlsInSchool | Whisper | Gold |
| Best use of Content | Godrej Industries | Godrej Food Trends Report | Godrej Industries | Silver |
| Best Use of Digital | Genesis BCW | ENO: Plateful of Laughs | ENO | Bronze |
| Best Use of Digital | Godrej Industries | Vada Pav Cha Raja (The King of Vada Pav) | Godrej Veg Oils | Silver |
| Best Use of Social Media | Organic by MSL (MSL India) | Global AYUSH Investment & Innovation Summit 2022 | Ministry of Ayush | Bronze |
| Best Use of Social Media | Sanofi India | #100InsulinStories campaign | Sanofi India | Bronze |
| Best Use of Social Media | MSL India | Dove #HarBodyKoPyarKaHaq | Dove | Silver |
| Best Use of Virtual Platforms B2C | Godrej Industries | Enriching lives with #TheGoodnessOfLifestyle | Godrej L'Affaire | Silver |
| Best Use of Virtual Platforms B2B | Adfactors PR | LEADing towards School EdTech | LEAD | Bronze |
| Best Use of Virtual Platforms B2B | Godrej & Boyce Mfg | Making Space for Wellness | Godrej Interio | Silver |
| Best Use of VR/AR | Godrej Industries | The Freshness Wave – Stay Alive & Awesome | Cinthol | Silver |
| Best Video Story-Telling | Organic by MSL (MSL India) | #DeliverThanks | Amazon India | Gold |
| Best Video Story-Telling | 20:20 MSL (MSL India) | #DekhteRehJaoge | ACUVUE® Contact Lenses | Silver |
| Best Video Story-Telling | Adfactors PR | Uncle-Nephew Banter Powers EC200D | Volvo CE 200 D | Silver |
| Brand Development (Product) | Media Mantra | Senior World – Care of Touch | Senior World | Bronze |
| Brand Development (Product) | MSL India | THE CAR IS BACK – ŠKODA SLAVIA | SKODA AUTO INDIA | Silver |
| Brand Development (Service) | Adfactors PR | LEADing towards School EdTech | LEAD | Bronze |
| Brand Development (Service) | BASIC Home Loan | Changing the Way India (Bharat) Finances its Affordable Homes | BASIC Home Loan | Silver |
| Cause-Related – Diversity & Inclusion | Edelman India | Marking Sign Language Day with KFC Kshamata | KFC India | Bronze |
| Cause-Related – Diversity & Inclusion | ActiMedia | KASHISH LGBTQ FILM FESTIVAL | KASHISH | Silver |
| Cause-Related – Diversity & Inclusion | Godrej Industries | W-inclusive: Because inclusivity always wins | Godrej Properties | Silver |
| Cause-Related – Public Awareness | Weber Shandwick | Son Rise: Rallying men & boys to create a unified and bold force against gender-based violence | Vibha Bakshi + Weber Shandwick | Gold |
| Cause-Related – Public Awareness | AdfactorsPR | Act For Mahseer – A 5-decade-old biodiversity initiative | Tata Power | Gold |
| Cause-Related – Public Awareness | Godrej & Boyce | Making Space for Wellness | Godrej Interio | Grand Prix |
| Cause-Related – Public Awareness | 20:20 MSL (MSL India) | The Missing Chapter | #KeepGirlsInSchool | Whisper | Silver |
| Consumer Launch | Godrej Industries | Jumbo Fast Card – Taking on the Menace of Illegal Mosquito Repellent Incense Sticks | Goodknight | Gold |
| Consumer Launch | Value 360 Communications | The Inception of Future: Launching India’s 1st SUV with AI inside by MG Motor India | MG Motors | Silver |
| Corporate Branding | Adfactors PR | LEADing towards School EdTech | LEAD | Bronze |
| Corporate Publications | Godrej Industries | Godrej Food Trends Report | Godrej Industries | Silver |
| Environmental | Weber Shandwick | 100 Pipers ‘Play for a cause’ | PERNOD RICARD | Bronze |
| Environmental | Avian WE | COMMUNICATING A VISION FOR A THRIVING PLANET AND CLIMATE RESILIENT COMMUNITIES | Godrej & Boyce Manufacturing | Bronze |
| Environmental | Adfactors PR | Green Yodha | Schneider Electric | Silver |
| Financial Communications | Genesis BCW | #GiottusSeedsTrust | Giottus | Bronze |
| Health & Wellness | Media Mantra | Mom's Belief- It takes one belief to change the world | Mom's Belief | Bronze |
| Healthcare: Ethical | Genesis BCW | Berok Zindagi | Cipla | Bronze |
| Influencer Marketing | Adfactors PR | Nokia 2.0 Redialing Nokia | Nokia | Bronze |
| Influencer Marketing | Godrej Industries | Vada Pav Cha Raja (The King of Vada Pav) | Godrej Veg Oils | Silver |
| Integrated Marketing | 20:20 MSL (MSL India) | The Missing Chapter | #KeepGirlsInSchool | Whisper | Bronze |
| Integrated Marketing | Ketchum Sampark | Ariel share the load 5 | ARIEL | Gold |
| Integrated Marketing | PR Pundit | It's Kind of Delicious and Wonderful | Glenmorangie India | Silver |
| Internal Communications | Godrej Industries | Post Generation Rent | Godrej Housing Finance | Bronze |
| Internal Communications | Weber Shandwick | Hard Hat Challenge | Vedanta Aluminum | Gold |
| Media Relations | Adfactors PR | Empowering Investors / Start Karke Dekho and Own Your Future | Upstox | Bronze |
| Media Relations | Weber shandwick | Legends of the Ramayana | Discovery India | Gold |
| Media Relations | MSL India | THE CAR IS BACK – ŠKODA SLAVIA | SKODA AUTO INDIA | Silver |
| Non-Profit | Avian WE and Chase India | UdyamStree | EdelGive Foundation | Silver |
| Post-Pandemic Recovery (Covid-19) | Genesis BCW | IndiGo: Making a 6E Recovery | IndiGo | Gold |
| Post-Pandemic Recovery (Covid-19) | Vistara | Road to becoming India’s second largest airline through Agility, a Focussed Strategy and Performance | Vistara | Silver |
| PR Event | Godrej & Boyce Mfg | Godrej & Boyce: Empowering the future of automobile engineering | Godrej & Boyce Corporate | Bronze |
| PR Event | Adfactors PR | #ABPIdeasofIndia | ABP Network | Gold |
| PR Event | Prime Video | Prime Video Presents India | Prime Video India | Silver |
| Public Affairs | Kaizzen | Spearheading a Progressive Dialogue for Online Skill Gaming In India | All India Gaming Federation | Silver |
| Public Education | MSL India | SBI General Insurance – Insurance awareness campaign | SBI General Insurance | Bronze |
| Public Education | ICICI Prudential Life Insurance | Protect & Save | ICICI Prudential Life Insurance | Silver |
| Public Education | Godrej Industries | The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks | Goodknight | Silver |
| Public Health (Covid-19) | Value 360 Communications | Connecting the Unconnected : XraySetu | ARTPARK | Bronze |
| Public Sector | Ruder Finn India | Unlock the Potential for the New You | Education New Zealand | Bronze |
| Reputational and Issues Management | Vistara | Delivering on its promise to come back stronger | Vistara | Bronze |
| Reputational and Issues Management | Pure Ev | Crisis Management Pure EV | Pure EV | Gold |
| Reputational and Issues Management | Ford India | Committed To Serve | Ford India | Silver |
| Sports | MSL India | Thums Up #TaanePalatDe | Thums Up – Coca-Cola India | Silver |
| Technology | Edelman India | Windows 11: Breaking Boundaries | Microsoft India | Bronze |
| Technology | Kaizzen | FreshToHome: Delighting India with the freshest meat online | FreshToHome | Bronze |
| Gold | ||||
| Best Culture of the Year | ON PURPOSE | The Change Must Begin Within – ON PURPOSE | ON PURPOSE | Gold |
| Diversity & Inclusion Company of the Year | ON PURPOSE | Building a new age workplace through a GEDI lens (Gender, Equity, Diversity & Inclusion) | ON PURPOSE | Gold |
| PR Agency Head of the Year | Media Mantra | Media Mantra | Media Mantra | Gold |
| Corp Comm Head of the Year | Dell Technologies | PR Corp Comm Head of the year | Dell Technologies | Gold |
| Professional of the Year (Agency) | ON PURPOSE | Dhun – Purpose & Performance for Social Change | ON PURPOSE | Gold |
| PR Professional of the Year (Corp Comm) | Godrej Industries | Sujit Patil | Gold | |
| PR Team of the Year (Agency) | ON PURPOSE | Scaling Social Impact at ON PURPOSE | ON PURPOSE | Gold |
| Team of the Year (Corp Comm) | Godrej Industries | Godrej Industries Limited – Reimaging PR | Godrej Industries | Gold |
| Young PR Professional of the Year (Agency) | ON PURPOSE | Apurva Desai | Gold | |
| PR Professional of the Year (Agency) | Kaizzen | Purusharth Gautam | Gold | |
| AGENCY OF THE YEAR | MSL INDIA | |||
| CLIENT OF THE YEAR | GODREJ INDUSTRIES |
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